Impact of Brand Authenticity on Brand Attitude and Loyalty: The Mediating Role of Self-brand Connection
نویسندگان
چکیده
منابع مشابه
The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality
Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...
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ژورنال
عنوان ژورنال: Research Journal of Business Management
سال: 2017
ISSN: 1819-1932
DOI: 10.3923/rjbm.2017.74.79